GrowNYC
Role: Art Director & Designer
Project Type: Concept Pitch
In thinking through this redesign, the key was to maintain the visual relationship to their initial mission, statement, and customers. The direction I pitched relied heavily on fresh, clean & curvy monoline strokes paired with natural tones (greens, yellows, beiges). The new guidelines have a professional edge but still feel fun and approachable for children and teen programming.
Project Type: Concept Pitch
In thinking through this redesign, the key was to maintain the visual relationship to their initial mission, statement, and customers. The direction I pitched relied heavily on fresh, clean & curvy monoline strokes paired with natural tones (greens, yellows, beiges). The new guidelines have a professional edge but still feel fun and approachable for children and teen programming.
