Generative AI Field Guide
Role: Art Director / Designer
Client: Amazon Web Services (AWS)
Live URL: WashingtonPost.com
Awards: Gold Winner, Native Advertising Awards 2025, US, Best IT & Tech Program), Nominee / Digiday Media Awards 2025 (Best Branded Content Program – B2B)
Note: I am happy to say that we employed dozens of creatives across multiple vendors for this project about generative AI. We love our illustrators, animators, videographers, production crew, etc.!
The focus of this project was to build an introductory, yet comprehensive, guide to generative AI and how one can get started using AWS. I wanted this project to feel like a digital version of a nature field guide to help ground the topic of generative AI. 

Since this was a complex build with lots of moving parts (interactivity, videos, illustrations, animations, in-depth copy) we needed a wireframe to spell out exactly how the page would function for the client
I built and provided our video vendor with icons that matched our styling to keep stylistic consistency across the project
The illustrations and animations were made by our wonderful illustrator, Nacho from Maaambo, with art direction from myself
Our home page that launches you into the content
Promotional units ran on The Washington Post homepage

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